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Blogging to the Max
By Lisa Sudderth, Buzz 12 Content Manager The goal of blogging is for you to ultimately communicate your brand to your audience. Blogging gives people a good feel for who you are and allows you to...
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Can social media make you pregnant?
By Lisa Sudderth, Buzz 12 Content Manager We have a client, ART Fertility Program of Alabama, that deals with a very sensitive issue – infertility. One in eight couples struggle with infertility and...
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Can Saban’s Process Build Your Brand?
Buying into the Process is something Coach Saban preaches. He loves talking about and explaining the process, probably because it’s something he’s passionate about and truly believes works for his...
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Appeal to the Persona, Not the Person
I’m twenty-five, which means I’m a Millenial. I’m a narcissist, impatient, and, of course, I think I’m something special. Oh, and I’m ungrateful. While I’m a firm believer in not judging people, I am...
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Inbound Marketing: Be there when they need you
According to HubSpot’s fifth annual State of Inbound Marketing Report, Inbound marketing delivered 54% more leads in the 2013 marketing funnel than outbound sources. What is inbound marketing, you ask?...
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Don’t Build Brand Awareness for a Bad Brand Experience
All too often, start-up businesses fail at branding themselves. They have a great product and a great company plan, yet they have no strategy to build a good brand experience. An article in Hubspot...
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Three Social Media Trends That Aren’t Going Anywhere
Seven Social Media Trends Shaping 2014 was recently circulating the internet. With social media marketing constantly evolving, I was curious to see what this specific company believed these trends to...
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Blogging for Your Small Business: But what do you have to blog about?
According to Social Media Examiner’s 2014 Social Media Marketing Industry Report, 68% of marketers plan on increasing their use of blogging, making it the top area marketers will invest in for 2014....
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